Saturday Night Hop(p)s

2018 is over already; the web clip of the year just dropped. Josh Stewart, of classic independent video series "Static" and underground institution Theories Of Atlantis fame, was hired by Converse to capture the essence of the brand's newest collaboration capsule with Jahmal Williams' (delicious) board company, Hopps Skateboarding. Now in his forties, Jahmal is a living legend of East Coast skateboard throughout the decades and most importantly, never ever stopped doing his thing; pure passion is what translates in his style based on quick reflexes, creative spot use, timeless smoothness and sharp aesthetics, as you can yourself attest upon watching the resulting short film (no less) capturing his exploration of N.Y.C. alongside another OG: Steve Brandi. Not one to just pump out lazy ads, Josh went for a truly cinematographic approach and mixed media pairing incredible Super 8 and 16 mm shots of the Big Apple and its landscape with his trademark laser-cut VX-1000 clips of people skating it amazingly. The final mix is an absolute hit, and reminiscent of traditional local fragrances such as Dan Wolfe's "Eastern Exposure" series or "A Love Supreme" by Thomas Campbell. You'll be rewatching this one!

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