janoski

U.S.-based professional skateboarder Stefan Janoski's popularity blew up in the mid naughts, subsequently to a switch flip rampage over, across and down literally any set of stairs he would find on his way. In two thousand nine, he picks a simple and uncluttered silhouette for his pro model shoe on Nike SB; now, fast forward to just a few years later and said shoe is established as an all-time best seller in skate footwear.

 

"How does a skate shoe gain iconic status?" is only a logical question to ponder upon the witnessing of such an explosive destiny. To try and address it, the French Big Spin Podcast crew went and interviewed pro skaters, designers, a fashion theorizer as well as Stefan himself - all streamable in English. And in the usual fashion, here is the complementary Bigger Spin article for even more info!