We were bringing up Film Trucks as recently as not long ago at all - in Jérémie Daclin's Bigger Spin article, a recap of his legacy as the Lyon skateboarder who put Europe on the map of worldwide skateboarding for good in the late nineties, pretty much. Nowadays, Jérémie is still going at it, keeping himself busy without missing a beat after the disappearance of Cliché Skateboards with what claims to be the first ever truck company from the old continent.
Impeccable synchronicity as today, "Nouvelle Vague", a fifteen-minute montage made for Film Trucks by Guillaume Colucci just hit the sextuple V - a format one could argue makes for a modern equivalent of the ancient one of the full-length company video, as to better match nowadays's average attention span. But let's not disgress.
The editing works, and the imprint of Jérémie's visionary direction is strongly recognizable as the one also responsible for laying out the first blueprints for Cliché two decades ago. Out of the same ballpoint pen, the recipe is all laid out: charismatic B-roll intertwined with raw street prowess, VX-1000 cameras or anything remotely close to one, singular moments caught on tape and a homie vibe dipped in French sauce - title and double entendres included, as far as in the soundtrack. Because Jérémie believes in identity; Jérémie believes in skating as something personal, inspired and transcending the superficial aspects of its mainstream representation.
Generally a piece that's very reminiscent of "Bon Appétit" and French Fred's videos, a sweet surprise, and one that involves Jarne Verbruggen, Léo Valls, Anton Myhrvold, Adrien Coillard, Bastien Regeste, Bastien Marlin, Arno Wagner, Fred Plocq-Santos, Jérémie Daclin, Victor Campillo and Enzo Morel.
Last but not least, if ever around Venice Lyon on the 14th and 15th of September, please do not hesitate to join them guys on a tour of the local sidewalks of the most noble-or-at-least-decent kind - more info on the flyer below, drawn by none other than Mark Gonzales - évidemment.
