Modern enthusiasm around a short-lived clothing brand from the mid-nineties surely could appeal to many a nostalgic geezer or youthful wannabe these days, except this is Steve's board brand this new web edit is a promo for. A longtime fan of the original FIT "Industry" section from 411VM, the late institution of a skate video magazine (pre-Internet days...), Steve is going all the way in with a recreation of said clip accompanied by a FIT-inspired line of D.O.A. product (with Pat Washington as a living common denominator). Two decades later, the wheels have turned! Here's what Steve had to tell us about the whole process.