Matt Town

D.O.A. "Winter 1997" Promo / PREMIERE

Modern enthusiasm around a short-lived clothing brand from the mid-nineties surely could appeal to many a nostalgic geezer or youthful wannabe these days, except this is Steve's board brand this new web edit is a promo for. A longtime fan of the original FIT "Industry" section from 411VM, the late institution of a skate video magazine (pre-Internet days...), Steve is going all the way in with a recreation of said clip accompanied by a FIT-inspired line of D.O.A. product (with Pat Washington as a living common denominator). Two decades later, the wheels have turned! Here's what Steve had to tell us about the whole process.

Won’t be dead on arrival

The first Dead On Arrival board series is finally available. We even have a small teaser (starring a couple familiar faces) for their full length video coming this fall. And at first glance the style is neat, the tricks are made with a disconcerting ease. Its a bit weird to say that in the modst of summer, but I now can’t wait for fall.

Aquatic Spirit

A "Spirit Quest" section is bound to always have the same impact at first watch: first one gets confused by the frenetic pictures their eyes are resting on. Then, everything gradually becomes coherent and in the end, culminates as a sum that's incredibly pleasant to watch. And if this video looks like no other, it’s due to Colin Read's mind brimming with creativity, behind the lens. Everything is precisely thought out, and designed to hit hard thanks to a combo of filming, editing and spot selection taken to new heights. The resulting piece is so inspiring, just watching it could spark off vocations!

Devil twins

Those two do not lony share the fact that both ride for The Northern Co. but also their ability to just hit hard the spots unlucky enought to cross their paths, no matter their shape or twisted form…

North of the border

As seen in the recent issue of Push Periodical, the homies at The Northern Co. take on Los Angeles, and do it their way… A great collection of spots found along the less traveled sidewalks. Skated the way we all dig!

Northern City

Our buddies from The Northern Co. just sent some news from their most recent NYC escapade, and by looking at their clothes, it was still summer then, which allowed them to skate with many, locals or tourists… Yep, good stuff, street stuff, great street skating, as you would expect from them!

The Northern West

At The Northern Co., they know how put a smile on our face, that's for sure, and this new edit is in the same vein at the previous ones, in its form and content: timeless and "classic" street skating, in the best sense possible. And the new addition, Jameel Douglas follows that path, mixing the last three decades of skateboarding that have happened in San Francisco. Ideal with a large coffee!

The Northern Co. Summer NYC / premiere

As announced yesterday, by Tim Dodson's Galerie, we are premiering the latest edit from the good people at The Northern Co., shot and cut this summer in New York City by Colin Read. The young brand, The Northern Co., also introduces here their new rider, and you should dig his versatile talents!

The Northern Co. / Summer NYC / galerie

An exciting visual appetizer to the Premiere of the newest edit from The Northern Co., by the one and only Colin Read!
 

Northern Co. welcomes Matt Town / Premiere

Legend has it that Matt Town received a text from The Northern Co. after the publication of a photo of him, filming with Colin Read, on… Live! This would be enough to only praise the guy, but after hearing he filmed this part not even telling his new sponsor, just because he wanted it solidifies all good things we were stating to think about Matt. So, here it is, as a Live exclusive, a slice of solid and powerful skateboarding coming from Mr Town!

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