John Devine

D.O.A. is another name LIVE has brought to your attention before: also known as Dead On Arrival, the enterprise is ran by Steve Fletch, formerly of Northern Co. who eventually decided to move on to do his own thing. For their newest promo video, he attempted to "make the A Tribe Called Quest 'Scenario' video into a skate edit"; a description as exciting as the final result, very punchy and full to the brim of efficient skateboarding. Let's highlight the return of the great Kyle Cielencki and Eric Nguyen duo, in front of and behind the camera respectively, and that Stephen Buggica got involved as well, amongst others.

Modern enthusiasm around a short-lived clothing brand from the mid-nineties surely could appeal to many a nostalgic geezer or youthful wannabe these days, except this is Steve's board brand this new web edit is a promo for. A longtime fan of the original FIT "Industry" section from 411VM, the late institution of a skate video magazine (pre-Internet days...), Steve is going all the way in with a recreation of said clip accompanied by a FIT-inspired line of D.O.A. product (with Pat Washington as a living common denominator). Two decades later, the wheels have turned! Here's what Steve had to tell us about the whole process.