John Devine

D.O.A. "Winter 1997" Promo / PREMIERE

Modern enthusiasm around a short-lived clothing brand from the mid-nineties surely could appeal to many a nostalgic geezer or youthful wannabe these days, except this is Steve's board brand this new web edit is a promo for. A longtime fan of the original FIT "Industry" section from 411VM, the late institution of a skate video magazine (pre-Internet days...), Steve is going all the way in with a recreation of said clip accompanied by a FIT-inspired line of D.O.A. product (with Pat Washington as a living common denominator). Two decades later, the wheels have turned! Here's what Steve had to tell us about the whole process.

Won’t be dead on arrival

The first Dead On Arrival board series is finally available. We even have a small teaser (starring a couple familiar faces) for their full length video coming this fall. And at first glance the style is neat, the tricks are made with a disconcerting ease. Its a bit weird to say that in the modst of summer, but I now can’t wait for fall.

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