Maxime Furic

With the year twenty twenty comes, amongst many other complete revolutions, the tenth anniversary of France's top plank (and general qualitative artefact) purveyors: Magenta Skateboards, and of their progressive - under every sense of the term - contribution to skateboarding's ever-so-new world order, like a happenstance cultural coup d'état that would have taken the whole past decade by storm. Still the brainchild of Paris-based artist Soy Panday and of brotherly duo Vivien and Jean Feil, Magenta just marked the occasion by appropriately dropping an anniversary-themed capsule (first come, first serve), and also by catching up with Sylvain Robineau again for the span of this short film: "STILL IN BUSINESS", featuring a cast of family members. You might remember Sylvain's works: "WHICH IS TO BE THE MASTER?" and "PARISIEN", amongst many other personal pieces one can retrace the existence of on Dailymotion, for instance.

Also on the menu, and the cake atop of the cherry: this "10 YEARS MIXTAPE" consisting in, well, a sugar-filled recap of the brand's video offering ever since its inception, cooked by Manolo's Tapes, complemented by an exclusive article on the Magenta website here, and even by a brand new Soy Panday interview by Matt Broadley for Parade World, here - all as to better get you ready for the next decade to come!