With the year twenty twenty comes, amongst many other complete revolutions, the tenth anniversary of France's top plank (and general qualitative artefact) purveyors: Magenta Skateboards, and of their progressive - under every sense of the term - contribution to skateboarding's ever-so-new world order, like a happenstance cultural coup d'état that would have taken the whole past decade by storm. Still the brainchild of Paris-based artist Soy Panday and of brotherly duo Vivien and Jean Feil, Magenta just marked the occasion by appropriately dropping an anniversary-themed capsule (first come, first serve), and also by catching up with Sylvain Robineau again for the span of this short film: "STILL IN BUSINESS", featuring a cast of family members. You might remember Sylvain's works: "WHICH IS TO BE THE MASTER?" and "PARISIEN", amongst many other personal pieces one can retrace the existence of on Dailymotion, for instance.
Also on the menu, and the cake atop of the cherry: this "10 YEARS MIXTAPE" consisting in, well, a sugar-filled recap of the brand's video offering ever since its inception, cooked by Manolo's Tapes, complemented by an exclusive article on the Magenta website here, and even by a brand new Soy Panday interview by Matt Broadley for Parade World, here - all as to better get you ready for the next decade to come!
With the imminent approach of this new season comes Swedish ledge wizard and longtime ambassador of the three stripes Günes Özdogan's turn to duly earn his first pro model on Magenta Skateboards. A knighting celebrated as expected with the complementary digital drop of 'BENIM', a new clip in which Günes once again doesn't fail to demonstrate his trademark complete indifference when it comes to his own supposed stance, or the optimal flip trick to lock into given positions onto whichever object. Jasper Lindgren mostly filmed and edited, although one can find Makke Bengtsson in the list of guest filmers and, as far as guest skaters are concerned, well... Let's say the roster should keep you entertained - and that's till the tech eventually reaches its paramount!
Ten new minutes of Magenta-tinted goodness via the master VX-1000 skills of the craft's Michaelangelo: Zach Chamberlin, are nothing to turn down. And in this case, we're talking footage of most of the crew's holidays in Milan, Italy (making for the perfect transition with René Olivo's brand new documentary on the local scene), a city that's essentially become their secondary residency after many a stay there this year - in between random vagrancies to destinations such as Naples or Rome.
This video drops marks the simultaneous one of the brand's new seasonal collection, but also the official inclusion of Milanese youngster Ruben Spelta to its roster; an occasion for which Paris seemed to be on his radar a lot - you'll see! A full recap of those fun times punctuated by photos snapped by the whole crew on disposable cameras can be found on the Magenta website, here !
"Quoi de neuf à Paris?" Well, a lot of stuff, but most importantly, the Blobys are back! We can see that lately the beautiful French capital has been returned from top to bottom, and not only by locals. Filmed and edited by Hadrien Buhannic, this video brings together an amazing list amazing of skaters. Almost all the Parisian scene is present and the youth is particularly well represented with among others Auguste Bouznad who shone lately in the Mômes videos or Amiel Kornicki. In terms of foreign connections there are obviously as usual Heitor Da Silva and Gunes Özdogan, but what a pleasure to see Filip Almqvist and his fluid style again since the Das Days. If not, is it necessary to remember how well Karl Salah, Roman Gonzales and the rest of the crew master the discipline? Nothing to say, nine minutes of pure happiness, of pure skating in Paris.
After Normandy, Istanbul for the magenta team, a great opportunity to admire the skills of Günes Özdogan, and the crazy skateboarding of the unstoppable Glenn Fox. It's amazing how this city is full of beautiful spots in both practice and aesthetics. So here is MAGENTURK (nice pun!) Just for you, six good minutes of beautiful images of their skate we know and love.
FTC Barcelona is treating us with some new fresh Günes Özdogan by the means of this clip filmed by Marcos Lozano and edited by Chris Mulhern. Günes is portrayed remaining true to himself: lively, technical, precise - all the while marking every Barcelona ledge, forever.
Spend the whole day on a spot, without necessarily skating, know the story behind the few graphs on the spot, maybe film some tricks and take the opportunity to immortalize what’s going on around. “Being part of that shit”, as states Josh Kalis. Marcos Lozano Cantillo makes us discover this late 90’s vibe, still alive nowadays in the heart of Barcelona, at the spot of Sants.
And for the most interested of you, we have three "Demokratia 2" zines by photographer David Susko for you to win. Head over now to LIVE Instagram account.
In all honesty, the team montage intro is a bit of a slow burner, but Diego Najera is quick to put things up to speed in a couple lines made of impossible tricks for your regular pro pieced together… Yep, he's not messing around.
Let's head out South with the Magenta heads! And what a more suiting destination for the crew (here in full effect!) than Marseille? A gold mine of non-spots located hillside for the most part that once were neglected even by the locals and are now way more acceptable and therefore in use… Off course, Ben Gore would feel right at home, no matter how steep the incline might get, but Masaki Ui also get his fare share of adrenalin in this one… Second part of the trip is the more beaten path of Valencia, but from the all too smooth pop of Jimmy Lannon to the Günes özdogan featuring, you are in for many surprises. Yes, this is some great, great Magenta offering, all thanks to Josh Roberts talents, also!
They here, all here, more or less, including a couple of the new heads, and all go hard in L.A. but in the end, the best part is seeing Busenitz and Lucas battle the same manual spots! Perfect.
