Billy Hoogendijk

Benjamin Deberdt - 22/05/2122/05/21

This Pop got wood!

Don't tell us nobody warned you! It is over five years now, that we have been telling you the Dutch homies at Pop Trading Company were faking no funk, and here their way to send that fact home is, finally getting to the wood trading business, with the very same gang, and while staying true to their main motto: keeping it homegrown!

Tags:

Rob Maatman, Billy Hoogendijk, Jair Gravenberch, Ali Belhadj, Noah Bunink, Mats Edel, Alex Raeymaekers, Tomas De Keulenaer, Logan Da Silva Ortiz, Jeff van der Veken, Bastiaan van Zadelhoff, Chima Chibueze, Pascal Moelaert

Benjamin Deberdt - 23/06/2023/06/20

Pop-orama

With summer, The Pop homies find their color back! At least a chunck of them… For one of those punchy edits they are known for, filmed on their home turf, and therefore full of those bloody bricks, the one that hurt your ears rolling on, and this time hurt your eyes from how red they are!

Tags:

Willem van Dijk, Jair Gravenberch, Mats Edel, Othmar van Rijswijk, Alex Raeymaekers, Billy Hoogendijk

Benjamin Deberdt - 18/03/2018/03/20

#popfashionweek

An almost nostalgic look at simpler times when the only crucial questions were "Are you on the ist for tonight's Fashion Week party!?" and "Is it dry yet!?"… Yes, it was winter in Paris, but life was lighter, most notably for the Pop collega's! That even had a few new heads with them to introduce to the world…

Tags:

Logan Da Silva Ortiz, Rob Maatman, Pascal Moelaert, Darius Trabalza, Myles Shankie, Mats Edel, Billy Hoogendijk, Ali Belhadj, Chima Chibueze

Benjamin Deberdt - 24/01/2024/01/20

Duo

Talk about being complimentary in the way they approach the streets of their Dutch streets… Another proof that they know how to pick them at Pop!

Tags:

Jair Gravenberch, Billy Hoogendijk

Benjamin Deberdt - 01/11/1901/11/19

Pop rock

As hinted yesterday by our GALERIE feature, made of the photos of Davy Van Laere and Hugo Snelooper, The Pop heads drop an edit celebrating their collab' with Carhartt, and use it as an excuse to team up and explore rural parts of Holland. No chance you would be tired of seeing those spots, yet! Maybe their best production, yet…

Read more about Pop rock

Tags:

Bram de Cleen, Willem van Dijk, Chima Chibueze, Sylvain Tognelli, Rob Maatman, Rémy Taveira, Logan Da Silva Ortiz, Joseph Biais, Bastian Van Zadelhoff, Billy Hoogendijk, Alex Raeymaekers, Othmar van Rijswijk, Jeff Vander Veken.

Aymeric Nocus - 31/10/1931/10/19

Blacks and whites

If in Paris tonight, this thirty-first of October, then let's meet as early as 6 PM at Carhartt WIP Store Paris Le Marais, for the launch of the brand's new collection, a collaborative effort with our Amsterdam homies over at POP Trading Company!

In order to get you amped for Friday's edit, you can already get in the mood via those photos by Hugo Snelooper and Dave Van Laere, above!

Read more about Blacks and whites

Tags:

Hugo Snelooper, davy van laere, Rémy Taveira, Joseph Biais, Chima Ferguson, Bram de Cleen, Rob Maatman, Sylvain Tognelli, Billy Hoogendijk

22/05/1922/05/19

Ratio

The Pop gang is back in full, this time with a slightly different casting than usual, and also a retro-futuristic format of sorts, I.E.. the HD 4:3. Best of both worlds, one can say, as the cities of Hague and Rotterdam offer the perfect paving stones decor also…

Tags:

Jair Gravenberch, Ali Belhadj, Pascal Moelaert, Rob Maatman, Billy Hoogendijk, Bastiaan van Zadelhoff, Mats Edel

16/04/1916/04/19

New Pop

Well, yeah, what's new for the Pop camp!? Well, a new face, first of all, named Pascal Moelaert. A part from that, well, the usual: never seen before spots, unexpected lines, all the ingredients to a never boring routine, we say!

Tags:

Alex Raeymaekers, Mats Edel, Chima Chibueze, Logan Da Silva Ortiz, Othmar van Rijswijk, Billy Hoogendijk, Pascal Moelaert, Donald Huycke, Zak Gold

Benjamin Deberdt - 29/01/1929/01/19

#PFW clip

Where most Fashion Week warriors would leave town most likely feeling hangover just from vague memories of parties they never even attended, we already know the Pop heads always bring back home a sick edit, wether it poured rain, snow, champagne or street beers… Despite celebrating Hugo Snelooper's b-day, beer mouthwash and all… Mission accomplished!

Tags:

Chima Chibueze, Othmar van Rijswijk, Noah Bunink, Hugo Snelooper, Mats Edel, Willem van Dijk, Logan Da Silva Ortiz, Alex Raeymaekers, Yeelen Moens, Billy Hoogendijk

Benjamin Deberdt - 28/12/1828/12/18

A sparking 2018!

A yearful of Pop, what does it adds up to, in the end? Well, to a good chunk of disparate and not always obvious spots from all around Europe, all tackled in good spirits… Proof, here, obviously!

Tags:

Alex Raeymaekers, Logan Da Silva Ortiz, Mats Edel, Billy Hoogendijk, Chima Chibueze, Jair Gravenberch, Hugo Snelooper, Noah Bunink, Ali Belhadj, Yeelen Moens, Bastiaan van Zadelhoff, Marc Haan, Willem van Dijk, Jeff van der Veken, Othmar van Rijswijk

Benjamin Deberdt - 25/12/1825/12/18

Belgium Yoga?

How about we use the holidays to expand our horizons a bit? OK, OK, we will start slowly, with a jump over a rather flat frontier to visit out friends from Belgium with the right mix of familiar faces and definitely unpronounceable names… All good stuff, nonetheless!

Tags:

Billy Hoogendijk, Jarne Verbruggen, Kevin Tshala, Fries Taillieu

Aymeric Nocus - 26/11/1826/11/18

Berzerk Dutch koala's

"The End" is the unlikely title of Ziggy Schaap's new edit straight from the Netherlands, horizons the average LIVE reader should be familiar with by now given the percentage of articles on this platform that have to do with the Pop guys! Although this time, the aesthetics are something else: crispy VX-1000 complete with pristine export settings and catchy colors (once the intro outlived). But fear not, as the weird moves and awkward spots (comprising some Berlin nugs) remain, all set to a soundtrack that wouldn't have felt out of place in the best Rare Skateboards-era Euro productions, whatever you think that might mean. Anyway, if this upbeat clip could suffice to initiate a trend of clean VX footage on YouTube, then that would for sure be something to give it credit for!

Tags: