Laurence Keefe

Daidō Moriyama (森山大道) is a renowned Japanese photographer born October 10th, 1938 in Ikeda, Osaka. His body of works is notorious for being a testimony to the evolution of society in the post-war Japan of the second half of the twentieth century.

As far as the first half of the twenty-first century is concerned however, it is the Evisen guys who are apparently quite excited about carrying to the torch, by productively documenting the evolution of society in the current post-skate Japan.

What goes around comes around with this new edit, one intended to promote a new line of decks that happens to be a strong collaboration with the aforementioned artist, a collection one can keep up with here as more and more models are going out of stock already. As per usual, everything is orchestrated to a home-made soundtrack whilst, in front of the lens, dance around the multiple and varied talents of Maru, Shinpei Ueno, Katsumi Minami, Koichiro Uehara, Laurence Keefe, Shor West, Seimi Miyahara and Kento Yoshioka.

We will be premiering the Evisen full-length in Paris, on December 7th, with the help of the Nozbone homies, but in the meantime, here is the newest trailer for it, and if that one doesn't get you pumped enough to join us that evening, well, we don't know what's good anymore. This just encapsulates all that Japanese ill shit you we all love!

"Style!!!! And ideas…" one would guess the Japanese Adidas team would not be short in quirky ideas, as it seems to be part of the local skate culture, and if you add Patrik Wallner in the editing room, you get the perfect dosage in creativity in front and behind the lens, on spots that will get most os us rather jealous!

Masaki Ui, you certainly know him for his always punchy featurings in Magenta productions, and maybe also for his very own videos, also always on point… A talented individual, for sure! And this fourth episode of his Postcard series is only proving that point. It's all here: the homies, the spots, the streets shared in between two cities oh so different and oh so similar when you skate them. Apart from Marseille being rich in hills. We reassure you, nobody is shying away from that! A LIVE exclusive we are super proud of! #thestreetsaretalking